Sir Richard Branson has today launched a nationwide campaign to urge the UK public to vote to remain in the European Union. The Virgin Group Founder has penned a personal letter outlining what’s at stake should the UK choose to vote leave. The campaign launches across online and social today with a series of full page adverts hitting national newsstands on Tuesday 21st June.
The Virgin Group was founded over 50 years ago and Virgin businesses currently employ over 50,000 people in the UK. In his open letter, Richard suggests that a ‘Brexit’ would be a backward step for the UK.
Richard also talks about conflict, explaining that he is the first generation of his family not to go to war in Europe:
Richard launched his first business, Student magazine, in 1967. It was designed to give young people a voice and protest the Vietnam War. Since then Richard has gone onto launch dozens of business in the UK across travel and transportation, financial services, leisure and entertainment and health and wellness.
Richard’s letter and video message will be published across online and print this week, Richard hopes that his message will resonate with people across the UK especially those voters who are still undecided.
For more information please contact Alicia.Manji@TVCGroup.com Emma.Kaye@TVCGroup.com and Leon.Garwood@TVCGroup.com