Land Rover today announced the North American debut of the all-new 2017 Discovery SUV at an interactive consumer popup activation in the iconic Venice neighborhood of Los Angeles on Abbot Kinney Boulevard.
The Discovery Venice popup opened to the public today with big-wave surfer Laird Hamilton and wife Gabby Reece, champion volleyball player and fitness leader, on hand to help open the activation. The space is now open to the public through Monday, Nov. 14.
Attendees will be able to explore the new Land Rover Discovery and view a curated selection of the latest in premium activity gear, with opportunities to try out interactive training experiences and state-of-the-art fitness technologies with virtual reality. Curated gear will include surfing, cycling, sports and fitness innovations from ROKA, Cerevo, Hobie, Eddyline Kayaks, Parsons Xtreme Golf, Atlas Snowshoe Company, YERKA Bikes, FEND, Hiplok, PTX Performance Products USA, Blind Dog Surfboards among other top active lifestyle brands.