The one-of-a-kind event opened to New Yorkers following the release of a nationwide survey by King, which revealed that American adults have a desire to escape the stresses of everyday life and are looking for new ways to escape reality and have more fun.
Hot on the heels of the survey and ever-growing adult playtime trends such as escape rooms and giant ball pits, King teamed up with singer-actress Vanessa Hudgens to host a fully immersive, enchanted pop-up experience in New York, inviting adults to connect with their inner-child, join in on the fun and escape their hectic schedules and daily stressors. The whimsical pop-up saw Bubble Witch 3 Saga come to life through a reimagined game of laser tag, where two teams navigated through the maze of Stella’s enchanted forest and completed a series of bubble-shooting challenges. King recreated the new elements from the game to bring the game’s fantasy world to players on a grand scale including the brand new aiming line and Stella’s magical house.
“Playing Bubble Witch 3 Saga is the perfect way relax when I have a bit of spare time on set. It gives me a perfect opportunity to escape for a few minutes!” said Vanessa Hudgens. “I really enjoyed practicing my bubble shooting skills at the Bubble Witch 3 Saga laser tag course in New York City - all the different game features were brought to life. It really blurred the lines between reality and the Bubble Witch world!”