Westminster, 9th July, 2017: The streets of London came alive today, with the annual Virgin Sport British 10k taking centre stage in Westminster. The hugely popular annual race took runners down the Embankment and past the likes of Big Ben, Trafalgar Square and Westminster Abbey. For those looking for a new summer wardrobe, the unique race takes you along Regent’s Street past some of the best shops in London.
The 2017 British 10k was won by Scott Overall and Gemma Steel with times of 31:05 minutes and 33:36 minutes respectively. Scott said of his time “I decided at the first kilometer to really go for it. I love running in London and the route was great fun.” Gemma said, “I travelled down from the Midlands to run today. It was a tough gig today but I really wanted to test myself. The support from the crowds was amazing; I’ve never known anything like it!”
The 2017 British 10k included:
The British 10k: A relatively flat 10k, running past a host of incredibly iconic and historical buildings through the epicenter of London’s Westminster
Music: Route entertainment (every KM) included tribute bands such as Not The Rolling Stones and Vox Beatles, along with Royal AirForce Cadets and the British Military Brass Band.
British History: The route featured British heroes Admiral Nelson and Florence Nightingale who supported along the route offering up educational facts about British history.
Virgin Active: The fully-trained ZUU gurus from Virgin Active held a fun primal workout with movements inspired by the animal kingdom. ZUU has over 100 unique moves that target both major and minor muscle groups as you lunge, crawl and roar your way through in a unique 20-minute workout.