It’s No Joke – Adults Need To Laugh More!

It’s No Joke – Adults Need To Laugh More!

While 28% of parents said they found keeping the children entertained stressful, two thirds (66%) believe that laughter is a great way to help relieve the stresses of parenting, followed by fun family activities (55%).

It is with this in mind that intu have partnered up with SpongeBob SquarePants,  renowned for his infectious laughter, to host ‘Laughter Parties’ for families at all intu shopping centres over the Easter break. 

Research showed that 7 in 10 (69%) parents of 0-16 year olds surveyed, think their children make them laugh the most, and 71% share a good laughter session with their children at least once a day. 

Psychologist Emma Kenny believes that there are educational benefits to laughter too, as it induces a positive affect in people which makes it easier to learn new things.

There are also many health benefits to laughing, with four in five (80%) parents polled selecting the top benefit as ‘it makes you feel happier in general’.

UK parents were also asked what they thought their children would most like to do over Easter, and almost half believed that their children would want to spend time with family.

intu will be hosting a SpongeBob SquarePants Laughter Party at intu shopping centres over Easter with a range of free family friendly activities that are not to be missed.

To find your nearest intu centre, details of what’s on and opening hours visit