February 15, 2018 - LONDON - With today’s release of the ABC July to December 2017 certificates, The Economist’s UK circulation (excluding Ireland which is counted under the European certificate) has increased 7.8% to 254,129 up from 235,670 the previous year. This increase is largely driven by an 11% increase in digital circulation.
The Economist continues to show a strong and profitable global circulation that is driven by double digit digital growth, and a 95% actively purchased rate. As a result of this commitment to circulation profitability revenues from Circulation were up 25% year on year.
UK highlights include:
UK edition circulation (ex-Ireland) grew 7.8% yoy to 254,129 (up 2.4% over previous six months)
Digital circulation is up 11% yoy (up 3.4% over previous six month period)
Actively purchased rate in the UK remains strong at 96%
Global highlights include:
Revenue from Circulation was up 25% yoy according to The Economist Group Interim 2017 Report and Circulation continues to be the largest contributor of profits to The Economist Group
Worldwide (print + digital) circulation remains strong at 1,391,671 despite a 20% price rise
Digital subscriptions are up 24.7% yoy
Actively purchased rate is at 95%, an increase of more than 10% yoy
The print vs digital split is 69:31 vs 76:24 yoy
Social audiences grew to 55,659,842, up 24.1% yoy
“This past year we made an increased investment in our marketing activities across all channels. This investment is already delivering a positive return for us with a steady increase in the profitability of our circulation. This strategy is benefitted by the unsettling nature of world events and the undiminished global demand for The Economist’s mind-stretching journalism to help make sense of it all,” said Michael Brunt, Chief Marketing Officer and Managing Director of circulation at The Economist. “As we enter our 175th year, our commitment to a profitable circulation will ensure that The Economist continues to be a trusted filter on world events for many decades to come.”
The Economist’s latest Worldwide Brand Report and audit certificates for all regions are available for download at www.abc.org.uk. You may view the Worldwide Brand Report here: https://www.abc.org.uk/Certificates/49126525.pdf
About The Economist (www.economist.com)
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available at economist.com, The Economist is available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices. The Economist Espresso, our daily briefing smartphone app, is also available for download via iTunes App Store or Google Play. A recipient of many editorial and marketing awards, The Economist was recently named the most trusted news source in the 2017 Trusting News Project Report.
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